OTT Services and the Rise of Free Streaming

Recently, OTT services have become extremely popular with many viewers.

Especially after the COVID-19 pandemic, people spent more time at home, which greatly increased demand for OTT platforms.

OTT platforms offer multiple contents via the internet.

Netflix, Watcha, and TVING are well-known examples.

Different from cable TV, OTT lets users watch what they want, when they want.

OTT’s popularity comes from several factors. Free streaming

It allows people to enjoy different genres from a single service.

Movies, dramas, and entertainment shows are easy to choose based on personal taste.

In addition, OTT is cheaper than conventional subscription TV.

Watching on phones or tablets anytime is a major benefit.

As OTT prices continue to rise, users are becoming more cost-conscious.

Therefore, many viewers are turning to free streaming platforms.

Free platforms supported by ads let people watch without cost.

Cost-conscious users find this model attractive.

Recently, FAST services have gained attention as an example of ad-based streaming.

An example is KT’s “Gi Live,” which attracted many users.

As the traditional market slows, FAST is becoming a new profit model.

The main benefit of free platforms is zero subscription fees.

It allows access to many contents, increasing selection options.

However, users must watch advertisements, which can be inconvenient.

Also, content quality may be lower than paid OTT services.

OTT and free platforms are expected to grow further.

Advertising-supported services will likely attract more viewers.

Being able to watch without cost is highly appealing.

Finally, balancing high-quality OTT content with free service accessibility is important.

Using both strengths together gives consumers more satisfaction.

Upcoming changes in OTT and free streaming are highly anticipated.

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